Blog

Influencer Marketing: What You Need to Know to Get Started

14.06.2016

If you are asking yourself how to reach the millennials, the answer is easy – place brands in front of them through social influencers. An influencer is someone who induces a group of people to do something and creates trust among your audience while encouraging them to buy. For a business, having an influencer to support your social media campaign is crucial. SocialMedia-20150803090851553

When determining who might be a good match for your brand, you need to consider three factors – relevance, resonance, and reach. Find the individuals who create content about topics which are relevant to your brand. Then, check if the influencer is engaging with the audience that matches your target market. Reach is also important, as it determines how vast the audience that will be exposed to your brand is, but if it is not the right audience for you or your brand, then it does not matter. That is why the first two factors are the most important ones.

When you choose your ambassadors, begin to connect with them by engaging with their social media accounts and blogs – comment on their posts, tag them in photos and share their content with your audience. You will see how the magic happens!

Anja Kisic

Share this post:

Webb Dowse je jednostavno najprofesionalniji tim koji se trenutno bavi odnosima sa medijima u Srbiji.

Vesna Mirilo, novinarka „24 sata“

Webb Dowse has been one of our key media partners in organisation of the conference of relations between the UK and Serbia. They are highly reliable and professional team, able to communicate efficiently with different stakeholders and institutions.

Mihajlo Rabrenović, PhD, organiser of Eurosfera conference

I genuinely recommend Webb Dowse agency for the professional services they have been providing us in a timely, creative and know-how manner.

Dijana Božić- Srdanović, Communication Manager at ArcelorMittal Zenica

The support they provide for our activities in the Balkan region have made us look at Webb Dowse as a part of our team.

Jelena Ristić, Head of Sales, MasterCard Serbia, Bosnia and Herzegovina and Montenegro

Događaji koje Webb Dowse organizuje za novinare su besprekorni: tim ostavlja utisak sveprisutnosti i organizovanosti, a da pritom nisu nametljivi. Pravo je zadovoljstvo sarađivati sa njima.

Radojka Nikolić, glavna i odgovorna urednica Nira Press izdanja

On behalf of our 1,500 plus members, we would like to thank you for formulating a media marketing plan that has made us into one of the best and well known clubs of this kind.

Serbian City Club

© 2018 | Webb Dowse

Web design O3ART